What a great idea "slamming the boards" is; getting in to where people are doing the searching and giving potential clients free samples. That's always been a great way of advertising. (Hold on a minute, we're usually free).
We could provide links to out site and our library; a kind of paper trail, without the paper. We would have to have a think about this, would we do this on a regular basis, or just hit and run? Build a kind of reference service away from home?
And who would do this sort of thing, just reference librarians? Often questions are from other librarians with cataloguing issues and people with technical services experience would be better equipped to answer such questions. The possibilities are endless.
1 comment:
I think we need to make frequent forays into this arena ... keep reminding people of the quality and service the library can offer by giving great answers and including a link back to the website. Definitely a marketing strategy to increase visibility and engage with potential clients.
Mylee (PLS)
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